ECO-RESPONSIBILITY IN DIGITAL SIGNAGE

For a sustainable future.

Yes, it’s possible! Digital signage and the digital world in general don’t have a good reputation when it comes to environmental responsibility. When actually, the use of digital technology can make a lasting commitment to environmental protection. These days, it’s a global duty to get involved in this fight, and it’s one of Emity’s core values . At the same time as the need to share information in real time is growing, whether in public spaces or within companies themselves, energy efficiency is becoming a key issue for businesses.

But what is eco-responsibility exactly?

Eco-responsibility – or environmental responsibility – is a company’s awareness of and commitment to its impact on the environment. This commitment implies adopting behaviors and practices designed to minimize our ecological impact and thus contribute to the preservation of the planet’s natural resources.

Corporate eco-responsibility is part of a CSR (Corporate Social Responsibility) policy. The social dimension of this policy implies an impact on society through human capital.

The place and importance of eco-responsibility in digital signage

Eco-responsibility in digital signage can take many forms.

Firstly, it’s through the choice of screens that differences can be made. IT and technological components play a central role in eco-responsibility. It’s important to choose energy-efficient technologies such as LED screens.

Digital signage can help you save a lot of money. In the settings menu, for example, you can control the brightness of your screens and program your devices to turn on and off. In this way, your use of these tools doesn’t consume excessive energy, saving you electricity while maintaining excellent visual quality.

You can also greatly reduce your use of paper. With digital signage, you can update all your messages quickly and easily from a single point.

Then, through the content displayed on your screens, you can spread environmental awareness messages. Your communication, in harmony with your values, will convey this responsible dimension. Digital signage then becomes a tool for raising awareness and setting an example of good eco-responsible practices to your visitors.

When it comes to your posters, you can save energy by favoring dark designs, because as we know, whiter content will consume more energy.

Finally, the management of electronic waste is also a key issue. Companies are increasingly setting up effective recycling programs for screens and other obsolete components. If possible, it’s important to keep old equipment going before buying new. This contributes to the emergence of a circular economy.

All these gestures and behaviors are obviously very important and are becoming inevitable in our pursuit to digitalize society.

Emity’s commitment to the environment

Emity, aware of all the environmental challenges we face, has joined Club Digital Media’s Replay project. This network of professionals ensures a responsible approach.

Emity is committed to eco-responsible behavior and actions.

Mobility

– Sustainable transport and reducing journeys as much as possible: electric vehicles, give priority to rail, use public transport, etc.

– Eco-friendly delivery options and minimizing packaging, reusing received cartons.

Material resources

– Paperless goal: no printing whenever possible, use digital solutions for internal documentation in priority, reuse paper for drafts, etc.

– For electronic equipment: recovering and reusing screens, choosing low-energy screens, etc .

– Take a stand against programmed obsolescence, in favor of durable, upgradeable equipment that lasts longer.

Technologies

– Responsible use of technology: switching off screens and using low-energy lights, using dark mode, intelligent programming of screens to adjust their operation according to the time of day, etc.

– Eco-designed software and hardware solutions: This is the case for our software and solutions .

– Responsible e-mail management: regular cleaning.

Social

– Sustainable working conditions: Promoting ergonomic workspaces, offering opportunities for regular training, encouraging a healthy work-life balance, providing employee benefits, promoting dialogue between all Emity stakeholders, etc.

Services

– Offer a high-quality, secure service: French servers and a cloud-based system to reinforce data security, establish partnerships with quality suppliers, offer high-performance software.

– Remote after-sales service: This enables technical problems to be resolved quickly, while minimizing travel, thus reducing the carbon footprint associated with on-site interventions.

Waste

–Respecting and raising awareness of waste sorting: Encouraging the appropriaterecycling of all materials by setting up sorting systems, and raising employee awareness of the need to do better .

In conclusion, eco-responsibility in digital signage is not just a trend, but a real necessity for the future. By adopting sustainable practices throughout the life cycle of products and displays, we can play a significant role in building an environmentally-friendly future. The entire Emity team is aware that our choices have an impact, and that it’s our duty to help make the digital signage sector truly and sustainably eco-responsible.

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