Digital signage is becoming increasingly popular with professionals in all sectors. It’s an effective way of transforming communication and the transmission of information to the public or employees. Numerous statistics on digital signage highlight its continuing growth.

According to Statistasome 61% of companies plan to integrate digital signage solutions into their marketing strategy by the end of 2024. This figure reflects a growing awareness of the benefits of this technology, particularly in terms ofimproved customer engagement and the ability to deliver messages in real time.

With this steady increase in demand, a study by MarketsandMarkets states that the global digital signage market is expected to reach $23.1 billion by the end of 2024 (with an annual growth rate of around 10%).

This growth is driven in particular by demand for dynamic and interactive displays! These are very interesting technologies for certain sectors (link to sectors page), such as retail, medical and others.

It’s a proven fact that digital is more attractive than paper. Consumers are more easily attracted to a product if it has been presented via digital signage. In fact, a study by Nielsen reveals that this is the case for 55% of consumers, underlining the positive effect of screens in the purchasing process.

The images and videos shown on the screens leave a lasting impression on the mind. L’IPSOS survey revealed that 75% of people memorize dynamic content better than static displays within companies, so this is also true for employees. Digital signage involves all employees to a greater extent, and can be a tool for motivating and enhancing corporate culture.

The integration of digital signage – and interactive/tactile signage at that – is becoming widespread in many sectors. All are realizing that it’s a highly effective way ofattracting and retaining customers. This is true of real estate, retail, restaurants and many other sectors.

The Club Digital Media article focuses on the growth and transformation of the Pro AV (professional audiovisual) sector in 2024. Artificial intelligence will play a central role, automating security and collaboration systems. AI will also make it possible to personalize digital signage content even further, and tailor messages very precisely to the behavior and needs of visitors/customers.

In addition to AI, which is developing in all technologies and sectors, other trends are emerging in digital signage. Interactivity is already well established in this sector – kiosks and touch screens – and continues to progress, notably with augmented reality. The coming decades promise many new developments in this sector. EMITY keeps abreast of the latest innovations and closely follows market advances to maintain this precious link with its customers and partners.

Digital signage is a fast-growing market with significant growth prospects in many professional sectors. It’s crucial for companies to master this subject and take their first step into digital signage. All the advantages mentioned in this article will help to improve the overall business and customer experience. Digital signage has the power to redefine the relationship between professionals and their customers.