Frequently asked questions about digital signage
In this Q&A, you’ll find the most frequently asked questions about digital signage and connected screens. These questions are intended to guide you in your marketing communications strategy. and present our DOOH (Digital Out Of Home) solution.
If you have any other questions that are not listed below, you can contact us directly on this site by clicking on “Contact us”.
Digital signage is a communication and marketing tool. Also known as digital signage, DOOH (Digital Out Of Home), digital media, public display, interactive display, digital signage, computer-assisted signage… it’s a tool for displaying content on one or more screens. Remote or on your own servers, using web platforms, posters are deployed in real time.
This tool will be used to distribute the information you want to your customers and potential customers. This information is distributed in the form of multimedia content videos, images, texts, documents. This content is aimed at a wide range of audiences.
Digital signage requires screensThey come in a variety of sizes, depending on the target to be reached and their positioning for broadcast. The public can find out what’s new and get information in-store and in public spaces, about the company. Digital signage adds value to the company, keeps customers waiting while they shop, and strengthens customer loyalty.
Generally used to convey information, digital signage is also used to promote products or services. Distributed in Whether in stores, restaurants, hotels, transport or the retail sector, in public and private spaces, digital signage is being used more and more.
Used for internal and external communication, this tool enables companies to share information and documents. These companies inform their teams in meeting rooms, offices or lobbies, for example. The strong points are improved team cohesion internally and the promotion of products and services externally.
In conclusion, digital signage will serve as a highly attractive means of digital communication.
Digital signage or Digital signage allows content to be broadcast animatedly on screens in real time. Thanks to remote management software, your content is quickly visible.
You can plan your broadcasts so that certain posters appear for a few hours, days or even months. To do this, you’ll need to create and plan your content.
At Emity, we have a management solution that lets you create and distribute. Record your content, visualize it, plan it using a calendar, schedule these broadcasts for the months, days and times you want, and broadcast them.
Emity offers an affordable, all-format compatible, easy-to-use solution that will facilitate your remote management. Our platform, accessible from PC or tablet, will help you plan your content for the year. To find out more about screen management, see our training videos.
Digital media is for all professionals who want to develop their communications and business. Whether you’re a start-up, a small business or a major corporation, every company can use digital signage for its own business. communication, internal and external.
The sectors that use digital signage the most are retail (stores, shopping malls, pharmacies and others) and corporate where companies want to improve their services through digital means. Other sectors are also interested in digital signage, such as the medical, catering and hotel industries. Indeed, everyone is asking about this a cost-effective method of digital signage. Whatever your business, you can opt for digital media.
This increasingly popular solution can be found in stores, public and private establishments and public spaces alike. This makes it possible to “to pass the time andinform news about a company’s products and services. Indeed, customers waiting at the checkout are more satisfied and more likely to return if the waiting time is shorter. By adding a visual, we occupy their thoughts and the time seems shorter.
Digital signage is used for advertising when a professional wants to promote one or more products or services. It’s called “DOOH” (Digital Out Of Home). The tool is also used to communicate more generally: location, opening times, opening dates… In addition, digital media can notify of changes: delays, cancellations or weather conditions, and to pass on emergency messages.
DOOH also contributes to internal corporate communication who want to foster cohesion within their teams. It is possible to notify future meetings, schedules and other information.
There’s an element of advertising, but digital signage goes beyond promotion. It’s a means of communication between employers and employees, between retailers and customers… It’s all about showcasing information in the most effective way possible. innovative. Attractive visuals and text catch the eye of customers and attract the interest of passers-by.
You can also find out more about digital signage on our “All about digital signage”page.
In a new technological era, it’s necessary to look at all the new methods of communication to capture attention. Digital signage is one of these digital communication methods and is highly effective. It combines images, text and video on an indoor or outdoor screen.
In the face of technical advances, print communication, with its traditional paper posters, is no longer as attractive as it once was. With a fixed image, the customer can get bored more quickly. There is less profit-sharing, unlike digital signage, which captivates and encourages consumption.
This communication tool attracts with its virtual visuals and gives professionals the opportunity to disseminate information. What’s more, this tool enables save time for corporate communications. Quick and easy to use, anyone can learn how to create and distribute content.
Companies choose digital signage because they have control on their creations. Their values, graphic charters and messages are highlighted in the distribution of content. They can quickly update their posters and keep in touch with their targets.
What’s more, the the company saves save time and money by choosing digital signage. It will no longer spend on paper, which has to be renewed with each new content. Digital signage, effective in communication, is also for the environment Carbon footprint reduction.
This web-based solution significantly reduces costs and raises environmental awarenessemployers, employees and consumers alike.
Emity is a digital signage specialist that helps to improve professional communication through digital technology. Backed by its design office, the French startup has expanded and now offers a wide range of solutions. innovative, easy-to-use display solution. All professionals can use it: retail, corporate, catering, hotels, tourism, medical, education and more.
As professionals, our role is to advise and support you in your digital project. We’re here to provide answers about screens, the world of digital signage and how to create and manage a digital signage project.
Whether you’re a beginner or a professional in digital signage, we take the time to guide you. Your questions such as : How do I use our remote content management platform? and how to display your posters with our HD box? will be answered with precision.
First, we’ll discuss your project and your needs, and present our solution to you. When you choose Emity for your digital signage solution, you get a range of affordable packages to suit your objectives. If you order our solution, you’ll receive the box and accessories you need to start communicating in around 15 days.
In a nutshell, Emity is: an advisor, a sales team and a high-performance design office. We guarantee the quality of our service and products. We’re there for you from the very start of your project, supporting you to ensure cohesion and optimum performance..
In digital signage, a screen is essential for displaying images, text, video and other widgets. You have a wide choice from small tablets to giant LED screens.
The type of screen you choose depends on where you place it. If you opt for indoor digital signageLCD screens and window displays are widely used. If you exhibit outdoorsFor outdoor use, specialized screens that adapt to temperature and other weather conditions are preferable.
Different screen sizes and image resolutions are available. This will vary according to the provider, the type of screen and your budget. A giant LED screen will cost more than a 22-inch home screen. What’s more, the screen can be placed mainly outdoors, to attract attention without jarring your customers’ eyes. You can find out more about LED screens in our various articles.
Among indoor screens, you will find :
- Tablet
- Home screen
- Window display
- Totem
- Terminal
- LCD display
- Plasma screen
- Touch screen
- Transparent LED display
For outdoor screensyou will have :
- LED display
- Totem
- Giant screen
- Illuminated information panel
The larger the screen, the greater the distance from the customer needed to see it in its entirety, as resolution and image quality will not be the same..
The E-manager platform allows you to manage your posters remotely via PC, tablet or smartphone and to update them automatically. On this platform, you will be the administrator and will be able to add teams and assign them players and playlists.
The Emity display solution allows you to have as many screens and add as many team members as you like.and add as many crew members as you wish on the content management software. Everyone can see the screens, but can only modify the content if they are authorized to do so. The administrator can modify authorizations in the management parameters. The same applies to playlists and visuals.
This technique allows you to manage and coordinate tasks in the shortest possible time. By adding your teams, you can delegate tasks and name playlists according to position, responsibility or location. Example: the Marketing team will have a playlist named “marketing” and will be able to modify the content of the assigned screens.
There is therefore no restricted number of users for your screens, or for Emity’s E-manager platform.
To use digital signage, you need at least :
- a screen,
- remote content management software.
There are several companies offering management software that will send your content to screens in real time. All offer different functionalities. With Emity, you can create your content, add media, save and name your screens quickly and easily. You can distribute as many posters as you like in a matter of seconds.
The Emity company uses 1 software and 1 box to connect to a screen or a group of screens. You can also distribute your content with and without the Internet. The a unique specialty that Emity has developed for youIt’s a unique specialty that Emity has developed for you, to help you manage your business and save your company money with just one box and one solution.
You’ll need a PC, tablet or smartphone to access the Emity website and connect to the software. You can then create and distribute your visuals via the innovative E-manager platform.
In short, to use the digital signage tool, you’ll need a screen of your choice, such as a kiosk, tablet, TV, totem… Then, call on a company specialized in the field, which will give you access to a management platform and a box connecting the interface to your screen.
Here are 6 steps to getting started with digital signage:
1 –
Where would you like to communicate?
In stores, private establishments, public spaces, near transport (public transport, airports, stations) or roads and freeways.
2 –
Find the screen
: Screens must be adapted to the chosen location. There will be a difference in price, size and resolution. To find out more, read our articles “Window displays” or “Led screens”.
3 –
Find a digital signage provider
There are a number of companies who can help you improve your communications, and the specialists in digital signage are the ones who can do just that. At Emity, we offer a digital signage solution at an unbeatable price. With this solution, you can connect several screens to one box, manage your entire team as administrator, view your content and see where your screens are located. You can manage your entire organization on a single, easy-to-use platform.
4 –
The software
When you choose the Emity solution, you’ll benefit from a 30-day trial period on E-manager, a simple, easy-to-use remote content management platform. You’ll be able to use our management platform when you create your account, and broadcast your content once you’ve chosen your subscription package and ordered your equipment. Depending on the package you choose, you’ll be able to enter your players, manage your teams and manage your display.
5 –
Installation
Once you’ve chosen your screens, you can opt for different display solutions (subscription or purchase):
- SAAS subscription to the management platform, where you can connect from anywhere with an Internet connection,
- Buy You buy the solution and get a follow-up with EMITY,
- On premise software purchase and installation on your servers.
The Emity solution requires a connection between the box and the Internet, using an RJ45 plug, and a connection to your screen using an HDMI cable. Once connected, 2 codes will appear on the screen, to be entered when adding a player to the platform.
6 –
Create and distribute your content
Now you can start creating your content on the platform and broadcast it in real time.
Digital signage is a communication solution that is used for its simplicityits efficiency and speed. By using digital signage, you can draw your target audience’s attention to your screens in record time.
With animated images, videos and text, you’re more likely to get noticed. Speed of distribution is therefore important. Once the screens and content have been programmed and your posters created, you’re ready to go in a matter of seconds, thanks to Emity.
At Emity, we offer a solution for both installation and operation. Once your playlists have been created, you can broadcast them live or schedule them over a period of time. Broadcasting to your screens is quick and easy, just as long as the box receives information from the E-manager platform.
Your content is broadcast in real time for maximum rendering and effectiveness. When it comes to broadcast time, with Emity you can define broadcast times and days. By choosing our solution, you can opt for continuous or scheduled poster distribution. The E-manager platform lets you choose how to organize and manage your screen displays.
Last but not least, some screens can broadcast without interruption, while others need to be switched on and off, and sometimes charged. It all depends on your choice of digital signage.
Upstream
Start by defining your objectives in choosing digital signage, and what is your main need. These points make it possible to know the strategic locations and type of screen best suited to your communication needs outdoor or indoor display, for example. Likewise, the budget needs to be defined for the entire digital signage system: screen, software and other tools.
A screen is a dynamic display device, and there are many of them, in all shapes and sizes:
LED displays
require a certain distance because the LEDs used are larger and more intense.- Plasma screens which operate by illuminating noble gases via an electric current. They offer better contrast, but are heavier and consume more energy.
- Oled screens work in the same way as LEDs. They are thinner, with excellent contrast despite lower intensity and shorter life.
- LCD screens (Liquid Crystal Display) which are the most widely used on smartphones, televisions and in the world of digital signage. They are limited in size, lasting 4 to 5 years, with excellent quality and a more affordable price.
Once you’ve chosen the screen type, you can turn your attention to its support wall-hung, floor-standing, transparent suspension… Or opt for touch-screen kiosks, totems or window displays, mainly installed in stores or shopping malls.
In conclusion, at Emity, we’ll advise you on the best screens for your strategy and needs. Our design department does everything in its power to provide you with the best digital signage solution.
The dynamic solution is not free, as it includes the cost of the hardware (brackets, screens and housing), delivery, installation, platform and after-sales service. Various service providers will be able to supply screens and others the content management software. Some of them can also work together to provide you with an optimal solution.
A screen is essential for digital signage. You can then use one of your screens and add the management box that connects the platform to the screenlike Emity’s.
If you’re looking for a new digital signage screen, you can buy your screens from suppliers at a wide range of prices. a wide range of prices. Ranging from around a hundred euros to thousands of euros, depending on screen size, capacity and technology used.
The screens represent a more substantial cost than the management software, and for this reason there are a number of cost-effective formulas. Emity’s solution is available as a SAAS service: as a monthly or annual subscription, purchase or On premise where the software will be installed by us on your servers. The solution offered by Emity is the most affordable on the market and combines product and service quality with innovation and value for money.
Thanks to our
standard, premium and excellence
you have the choice to make your communication the best it can be. These packages include different functionalities to suit your needs and budget.
Our values are support, innovation and quality.
We’re always striving to bring you the latest and greatest in digital signage. the very best in digital signage. As a French company, we aim for excellence and want to contribute to good corporate communication, both internally and externally.
Displays need need a direct power supply via a fixed socket and need to be connected to the box. This box must be connected to the Internet or 3G/4G/5G, or connected to an RJ45 socket to broadcast recorded content to the management platform.
Using digital signage, you can connect a box to a screen. Only Emity offers the innovative solution for connecting a fleet of screens to a single box. In addition, the administration account linked to the box allows the administrator and an entire team contribute to content distribution.
Displays must be interconnected and have an Internet source to broadcast content in real time but thanks to Emity, you can broadcast even without the Internet. However, if you wish to update your posters, an Internet or 3G/4G/5G connection is required. Content is programmed to play whenever the screen is switched on and connected to the box. Once again, only Emity has developed this solution, which makes it possible to streaming.
With the box, Emity also offers a 4G keyas an accessory, to be connected to the box so that you have continuous Internet access. This 500 MB key lets you broadcast your content to all screens connected to the box in a matter of seconds.
On digital mediaIt’s not uncommon to experience breakdowns with high-performance management software. However, in some cases, there may be a problem with the Internet connection, a faulty contact or a loose wire. It may also be a bug in the software or platform used.
In the event of screen failure, start by checking the connections and making sure the box is connected to the Internet. If it’s a network problem, try reconnecting the box. If there’s a problem with the wires or screens, call in a professional who can advise you. If, on the other hand, it’s a problem arising from the source of your managementyou can contact your service provider.
With the Emity solution, you won’t have to worry about wifi power supply problems: the box continues to broadcast your content, with or without the Internet. If you want to update your posters, you’ll need to connect your box to the Internet or 3G/4G/5G.
If you encounter any problems with the platform, you can consult our training section with our help videos on how to use E-manager.
To alert us, send us a message on E-manager by clicking on “Alert” in your left-hand menu. Select a category and write your message.
There are different types of screens at different pricesranging from a hundred to thousands of euros. The larger the screens and the more specific features and accessories they offer, the more expensive they will be. For example, a giant weather-resistant outdoor screen will be more expensive than a 32-inch indoor home screen.
Screens range from around 200 to 3,000 euros for small and medium sizes, and over 3,000 for older children. What’s more, they generally require support which generates an additional cost.
Screen prices :
Plasma screens
: minimum €500The quality of diffusion is excellent, but they are expensive, heavy and consume a lot of energy. The cost of the support will also be added.- LCD screens are available at a wide range of prices, and are used for almost all screens: telephones, computers, televisions, cameras… The price depends on its size. The LCD screen offers excellent close-up vision, but may lack contrast. Generally included between €100 and €2,000 for screens up to 50 inches.
- LED screens have more precise image quality, longer life and lower power consumption. Prices are generally between €200 and €6,500.
Oled screens
are around €2,000. With excellent image quality and speed, they use very fine organic light-emitting diodes.
These prices are estimates, generally observed for medium-sized screens, and are by no means applicable to everyone. There are many external factors that can influence pricing. You can spend from less than €100 to more than €10,000 on a screen.
You can ask us further questions via online chat or by sending us a message in the contact usWe’ll be delighted to get back to you as soon as possible.
If you need help with the vocabulary or technical terms used, you can click on : www.affichagedynamique.iowebsite for a glossary of digital signage terms.
