CHOOSING THE RIGHT SCREENS
What environment ?
What Whether indoors, in a shop window or outdoors, the decisive factor in choosing a screen is its brightness. To ensure optimal reading of your display, it’s important to choose the right brightness.
- Indoorsthere are no special precautions to be taken.
- For shop windows, we recommend a high-brightness (>2000 lumens) that resist sun exposure.
- Outdoorfor advertising agencies, it is recommended to choose a screen with a luminosity of over 500 candelas. It will also need to withstand the sun and all climatic conditions (rain, wind, extreme heat or cold, etc.) to ensure its durability.
Where should they be installed?
To maintain the visibility of the broadcast message, the size and type will vary according to its proximity (interactive terminal) or its distance (high screen, behind a counter) of the public.
A screen can be installed high up (ceiling or giant screen), at eye level (wall, totem) or lower than the eyes (terminal, tablet). That’s also to take into account when picking the screen(s). All of them require an installation, which for the most part are very easy!
What is the useful life?
With a view to sustainability and optimization of resources, the performance level of the screen will be selected according to its duration of use: from a few hours per week to 24h/24 all year round.
Finally, whatever display you choose, it must be HDMI CEC-compatible if it’s not a connected display. In fact, it’s thanks to this protocol that the digital signage player controls the screen.
Key figures
Studies show that 84% of consumers expect content from brands, and 72% consider digital screens to be a “cool” way to communicate. Digital signage seems to be the ideal medium!
Find that digital signage improves brand image.
Some of those questioned believe that their purchases are influenced by screens.
Think that digital signage influences repeat purchases.
