CHOOSING THE RIGHT SCREENS
What environment ?
What Whether indoors, in a shop window or outdoors, the decisive factor in choosing a screen is its brightness. To ensure optimal reading of your display, it’s important to choose the right brightness.
- Indoorsthere are no special precautions to be taken.
- For shop windows, we recommend a high-brightness (>2000 lumens) that resist sun exposure.
- Outdoorfor advertising agencies, it is recommended to choose a screen with a luminosity of over 500 candelas. It will also need to withstand the sun and all climatic conditions (rain, wind, extreme heat or cold, etc.) to ensure its durability.
Where will the screens be installed?
To maintain the visibility of the broadcast message, the size and type of the screen will vary if it is located at proximity (interactive terminal) or distance (high screen, behind a counter) of the public.
A screen can be installed high up (ceiling or giant screen), at eye level (wall, totem) or lower than the eyes (terminal, tablet). That’s also to take into account when picking the screen(s). All of them require an installation, which for the most part are very easy!
What is the sustainability?
Wanting to optimize resources, the performance level of the screen will be selected according to its duration of use: from a few hours per week to 24h/24 all year round.
Finally, whichever display you choose, it must be HDMI CEC-compatible. In fact, it’s thanks to this protocol that the digital signage player controls the screen.
Key figures
Studies show that 84% of consumers expect content from brands, and 72% consider digital screens to be a “cool” way to communicate. Digital signage is the ideal medium!
Some of those questioned believe that digital signage improves brand image.
Respondents believe their purchases are even influenced by digital signage.
Respondents believe that digital signage influences repeated purchases.
