All you need to know about window displays

Technical advantages

A window display has limited dimensions, both vertical and horizontal, and is usually located at the entrance to a store, displaying information, photos, images, videos and text. Recognized as theone of the advertising tools the most efficient, it is increasingly used by professionals. Like every dynamic display, it attracts the attention of customers and passers-by.

Visible in stores, shopping malls and corporate environments, they are adapted to all sectors. Generally large in size, the majority of window display models are nevertheless often without ventilationmaking them silent. What’s more, they have the added advantage of a low power consumption allowing them to operate operate 24/7. Showcase displays can display content using a media player via the USB port, or using an application.

Quality and brightness

The quality of the window displays is outstanding and offer clear visibility and excellent image resolution. They are interactive, sometimes tactile, and offer an attractive display for passers-by.. Your window display can automatically adjust its lighting to suit its surroundings. This makes it possible to adjust to the customer’s view without blinding them. The screens can also be equipped with backlighting, a backlighting technology, improving contrast and legibility of posters.

There are 2 very popular types of window displays: LED window displays and transparent displays. They don’t have the same capabilities:

• LED screens are better suited to distance vision, as the neon tubes used are larger.
• Transparent screens will keep the store bright while broadcasting content to the outside world. This solution is used in pharmacies, estate agencies, banks and retail outlets.
  

Display screen sizes and supports

They come in different sizes and on different substrates. Vertical or horizontal, they can be wall-mounted, free-standing, flagged or suspended from the ceiling.

The showcase being the part of a store that catches the eye, it must be highlighted. It’s better to use screens visible from near and far. Generally speaking, display screen sizes start at 43 inches, then 49, 55 and 75 inches, and are very high-brightness. The 49-inch size is ideal for retail stores.

Competitive advantages

More visibility

The digital signage solution for internal and external communication allows companies to stand out from the crowd thanks to connected screens and attractive visuals. Companies using this communication and marketing tools are designed to attract passers-by and entice them into their store. These stores will attract new customers and are more likely to generate sales.

The window displays, placed inside a store and facing outwards, will broadcast continuous multimedia content to convey the desired information to passers-by. Dynamic, colorful and brightThese dynamic, bright and colorful screens improve communication with new target audiences.

Displays, such as tablets, kiosks or flush-mounted screens, will also increase visibility. Arranged inside, they will, in addition to entertain and inform customers, keep them waiting at the checkout. Consumers are more sensitive to this type of novelty and to animated visuals, so they will be more likely to able to return to relive the experience.

Innovation

Technology is increasingly present in people’s daily lives. companies, in the form of screens of all sizes. Computer, smartphone, tablet, kiosk… we can find them in our work environment and elsewhere. This technology, useful and in tune with the times, is twice as interesting when visuals are added, and more specifically digital signage. Differentiation is an asset for any company, and screens make this possible, so it’s important to innovate. You can add visuals using a USB key or opt for a digital signage solution that delivers more effective content delivery and better animations.

By choosing to use digital signage, a company decides to innovate the way it communicates. Faster to distribute and easier to use, this new technology is becoming increasingly popular. It’s a innovation and a key factor for any company wishing to modernize and attract new targets. Ever more efficient, the DOOH (Digital Out Of Home) has the advantage of attracting the eye more quickly and conveying information more easily.

Why choose this type of screen?

The window displays are interactive and high quality. They display multimedia content in
Full HD
(High-Definition) on your points of sale. Large format or not, the quality of the presentations remains high and bright. This type of screen is designed to adapt to its environment, so you can display your visuals for a long time. It will automatically adapt to the conditions that arise throughout the day: brightness, contrast, colors… That’s right, window displays are unique in that they can be adaptable to outdoor and indoor environments (outdoor and indoor). Facing outwards, the screen blends in with day and night to captivate passers-by at all times, without disturbing their view. Placed indoors, it will become accustomed to the artificial light of the establishment.

Outdoor screens have these features and can also natural weather conditions. For example: rain, heat, wind or snow. Arranged in towns, near roads, these screens ensure long-lasting for homeowners. High luminosity window displays (>2000 lumens) have this type of protection from direct sunlight. Simply contact your manufacturer to be sure.

Like all digital signage screens, their purpose is tocatch the eye to the company and its work. They broadcast information such as opening hours, company values and services, promotions, new items… They allow passers-by tolearn more and take an interest to what’s on offer. Visit visual communication is one of the most effective ways of delivering fast, effective customer experiences. More interaction and more dynamism invite people to look, read and enter your store. These are interactive showcases that captivate.

Our advice

Window displays are positioned, as their name suggests, in front of stores to catch the eye of passers-by. Installation of these screens is generally quick and easy. For the best picture quality and installation, we give you our advice.

First, check the location of your screen. Depending on its size, you’ll need to adapt the space dedicated to it, and therefore check the nearest connections. The display screen is usually just a few centimetres from the glass. With a stand adapted to the screen, it’s between 5cm and 10cm from the display window. A screen can have several supports, depending on its weight and the desired design. If the ceiling allows it, a support can be installed. This type of support is one of the most aesthetic and easiest to install. The most commonly used brackets are floor stands and wall brackets.

After a few settings for your content delivery, you can visualize it on the window display. Then adjust the brightness and check for reflections. If there is, you can easily remedy the situation by opting for a transparent anti-reflective film to cover your screen. Many manufacturers offer to integrate it into your screen at an additional cost. You can also choose to purchase a 4000-candelas ultra-high-resolution screen to guarantee visibility from both near and far. If your window is often exposed to the sun, this type of screen is the most suitable. Ambient light can also be a source of reflections on your screen, so you can change its location or apply the solutions presented above.

Some examples of window displays (tobacconists, stores, restaurants, pharmacies, etc.)

Discover the possibilities offered by window displays in the following sectors:

Pharmacy window displays:

• Promoting open-access products
• Information on screening and vaccination campaigns
• Display information such as opening hours or emergency numbers

Tobacco window displays :

• Promote your products, such as the different tobaccos you sell
• Communicating on the front pages
• Information on new magazine releases

Store window displays :

• Communicate store opening hours
• Announce upcoming sales or promotions in the store
• Attract the attention of your future customers with the arrival of your new products.

Restaurant window displays :

• Provide information on morning, noon and evening service times
• Indicate your restaurant’s specialties
• Communicating on your menus