The transport sector
Transportation is a key sector in our society. This is particularly true of public transport, which is available to all, and which is now being used more and more by users, in order to reduce the use of cars and their impact on the environment.
In recent years, the transport sector has been constantly improving and/or expanding to meet the needs of an ever-growing and increasingly service-consuming population.
From improving railway stations to optimizing streetcar and bus stations, for example, wouldn’t it be ideal to add a touch of modernism to this progress with the use of digital signage?
Digital signage, innovation to get your information off the ground
Digital signage is a communication device. This technology makes it possible to broadcast messages (informative or advertising) in the form of visual and animated content.
For transport users, the main needs are orientation and information. Oriented, to identify the line, the direction to take to reach your destination. And informed, about timetables, possible delays, places served…
One of the advantages of digital signage is that it can be used on a variety of different screens and supports, and can be adapted for use both “outdoors”, in stations for example, and “indoors”, directly in vehicles.
Bring digital signage to the transport sector: streetcars, trains, buses and much more.
Whether in buses, subways, trains or streetcars, digital signage is a common feature of public transport.
In fact, it can be used in a number of ways: to display upcoming stops, to indicate possible delays, or to announce connections in advance.
Communicating screens can also be found in stations and at transport stops, providing information of all kinds, as well as advertising.
The dynamic display system is also used for prevention messages in transport: pickpockets, safety rules to avoid accidents, etc.
As well as interactive communications enabling users to access touch screens to plan their itinerary.
Why use digital signage in transport?
- Modernize your reception area In stations, or in stations, rejuvenate your signage by switching from static paper to dynamic screens. These will add a modern touch.
- Displayscheduled times : Scroll through your schedules on screens. Enhance your passengers’ experience by broadcasting real-time information and enabling them to anticipate their journey.
- Inform your users A possible delay? An accident on a line? Broadcast news in your stations or directly in your vehicles. With our E-Manager software, you can notify them in real time.
- Orient your users : Distribute interactive maps on your kiosks so that travelers can get information on their own. Guide them, too, with attractive, dynamic displays indicating line directions.
- Entertain travelers : Waiting for the next bus, train or streetcar can be time-consuming… Entertain and capture your users’ attention with digital signage. Help them wait with photos, videos or animated messages.
For the transport sector, digital signage represents a real means of transmitting information in real time.
With multiple types of content (text, images, video, etc.), communication screens can be used twice. In fact, on the same medium, information messages can alternate with advertising.
Finally, Emity’s digital signage solution collects data on users’ travel habits. And that’s all thanks to our crowd management solution.
HOW DOES IT WORK?
EMITY is the intelligent digital signage solution
